Do you know your Value proposition? How do you go about finding it? If you’ve been in formal employment for several years, you’ve likely had the benefit of your employer’s value proposition i.e. their product/service provides X value. You just need to be able to (effectively) communicate this value to prospective clients.
How is this different when you’re self-employed?
To become self-employed, you have to have something to sell. Most people have a rough idea of what they’re good at but one of the troubles is working out how to market this to prospective clients in an effective and efficient way.
In my experience, the best way to work on this is to simply talk to people. You should talk to friends, family, and anyone else that is in your network and willing to chat. You aren’t trying to sell to them, you’re just refining your conversational skills and your ability to properly articulate your value.
The flip-side of this is that your value proposition has to be something that people actually want & need. So, when you’re working through the value identification process, this is an important question to ask yourself.
I think we can boil it down to a few points. You need to know:
- What you’re good at
- That people demand what you’re good at
- How to market yourself and your skills
(Yep, WTH. What the hell.) 😂
If you know these three things then I think you’re well on your way!
Do you know what your value proposition is?
I think working out your value proposition is a hugely rewarding activity.
If you can pair sound knowledge of your value in the business community with portable productivity, then you could do well in the world of self-employment.
Activity
So, my challenge to you; have a go at defining what you’re good at, testing demand, and communicating your value. THEN, tell me what your value proposition is.
If you’re struggling here, I’d love to help you work out what your value proposition is. I’m more than happy to be one of the people who can help you refine your thought processes. Just flick me an email, give me a call, message me on LinkedIn. Whatever works for you.
#Pupdate
We’re bonding. She’s a great pup and toilet training is going pretty well so far (touch-wood).
She’s sleeping peacefully as I write this. Building up energy for afternoon craziness!
S.
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